Channels for Marketing ERP

Based on Gartner's periodic Magic Quadrant updates, the business software space is fairly crowded across classifications and categories. Competition is intense, attention limited and customers are far too often overfed with information. To reach out to prospects, ERP marketers rely on several channels for successful demand generation -

1. Telemarketing
2. Paid/Online Advertising
3. Email Campaigns
4. Event Marketing
5. Social Media Marketing
6. Traditional Media

The focus on a choice of channel completely depends on your product focus and marketing objectives.